At AARU Diamond Jewellery (“AARU”, “we”, “our”, or “us”), your privacy is of paramount importance. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website https://aaru.one (the “Site”), make a purchase, or interact with us in any way.

By using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site.

1. Information We Collect

We collect various types of information to provide and improve our services.

       1.1. Information You Provide to Us

      When you interact with our website, you may voluntarily provide us with:

1. Personal Identification Information: Full name, email address, shipping/billing address, phone number, etc.

2. Payment Information: Credit/debit card details or other payment methods (processed securely through third-party processors).

3. Account Information: Username and password when you register an account.

4. Communication Content: Emails, messages, reviews, and customer service interactions.

       1.2. Information Collected Automatically

       When you visit our website, we may automatically collect:

1. IP address
2. Browser and device type
3. Operating system
4. Location data (based on IP)
5. Pages viewed, time spent, and referring/exit pages
6. Device identifiers
7. Cookies and usage data

       1.3. Information from Third Parties

       We may also receive data from:

1. Payment processors (confirmation of payment)
2. Advertising partners (analytics and campaign performance)
3. Social media platforms (if you interact via Instagram, Facebook, etc.)

2. How We Use Your Information

We use your information for purposes including, but not limited to:

1. Fulfilling orders and managing your account
2. Providing customer support
3. Sending confirmations, updates, and promotional emails
4. Processing payments and preventing fraudulent transactions
5. Improving website functionality and user experience
6. Customizing marketing and advertising campaigns
7. Complying with legal and regulatory obligations

3. Legal Basis for Processing Personal Data (GDPR Compliance)

If you are from the European Economic Area (EEA), our legal basis for collecting and using your personal data includes:

1. Performance of a contract (e.g., fulfilling your order)
2. Consent (e.g., marketing communications)
3. Legal obligations
4. Legitimate interests (e.g., business analysis, fraud prevention)

4. Sharing Your Information

We may share your information with:

1. Service Providers: For payment processing, shipping, marketing, web hosting, analytics.
2. Legal & Regulatory Bodies: When required by law or legal process.
3. Business Transfers: If AARU is involved in a merger, acquisition, or sale of assets, your data may be transferred.

      We will never sell your personal data to third parties.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience.

       5.1. Types of Cookies We Use

1. Essential Cookies: Required for core functionalities (e.g., cart, login).
2. Performance Cookies: Help us understand how visitors interact with our website.
3. Functionality Cookies: Remember preferences and settings.
4. Advertising Cookies: Used to deliver relevant ads based on browsing behavior.

      You can manage your cookie preferences via your browser settings.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

1. Order data is retained for tax and accounting purposes.
2. User accounts may be retained until deleted by the user.
3. Emails and communication may be stored for reference and quality assurance.

7. Your Data Rights

Depending on your jurisdiction, you have rights including:

1. Right to Access – Know what data we hold about you.
2. Right to Rectify – Correct inaccurate or incomplete data.
3. Right to Erasure – Request deletion of your personal data.
4. Right to Restrict Processing – Temporarily limit use of your data.
5. Right to Object – Opt out of certain data uses (like direct marketing).
6. Right to Data Portability – Receive your data in a structured, machine-readable format.
7. Right to Withdraw Consent – At any time, where consent was the basis of processing.

      To exercise any of these rights, please email us at support@tanvieternals.com

8. Children’s Privacy

Our website is not intended for children under the age of 13 (or equivalent minimum age in your jurisdiction). We do not knowingly collect personal data from children. If you believe we have, please contact us to delete the information.

9. International Transfers

If you are accessing our services from outside India, please note that your information may be transferred to, stored, and processed in India or other countries. We take appropriate steps to protect your data in accordance with this Policy and applicable law.

10. Third-Party Links

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to them. We are not responsible for their content or privacy practices.

11. Security Measures

We take data protection seriously and use industry-standard security measures, including:

1. SSL encryption
2. Secure servers
3. Limited access to personal data
4. Regular site monitoring and security updates

However, no internet transmission or storage system is 100% secure.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page and the “Effective Date” at the top will be revised. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

Absolutely! Here’s even more content to further enrich your Privacy Policy for AARU Diamond Jewellery — ideal if you’re aiming for complete transparency, legal thoroughness, and trust-building with customers. This expanded content includes more nuanced sections covering marketing preferences, loyalty programs, user-generated content, data breach notification, and policy for email/SMS communications.

14. Marketing and Communication Preferences

By subscribing to our newsletter or making a purchase, you may receive promotional emails or SMS messages about:

1. New arrivals
2. Exclusive offers
3. Sales and discounts
4. Brand events or collaborations

You can opt out at any time by:

1. Clicking the “unsubscribe” link in any email
2. Replying STOP to SMS messages
3. Contacting us directly at support@tanvieternals.com

We will honor your preferences promptly, though some essential order- or account-related communications may still be sent.

15. Loyalty Programs & Account Features

If AARU offers a rewards program, gift registry, or wishlist feature, we may collect:

1. Points earned and redeemed
2. Favorite products and wishlists
3. Event or birthday information (if you provide it)

This information is used to personalize your experience and may be used for promotional outreach (only with your consent, where required).

16. User-Generated Content (UGC)

If you submit reviews, testimonials, images, or tag us on social media using hashtags like #AARUJewels or #AARUDIAMOND, you grant AARU a license to:

1. Display the content on our website and marketing materials
2. Use your username, likeness, or submitted text/images

We will not edit your content out of context or use it misleadingly. If you’d like us to remove your content, please contact us.

17. Social Media and Integrations

When you interact with AARU on social platforms (e.g., Instagram, Facebook, Pinterest), we may access certain information through those platforms, such as:

1. Your public profile
2. Posts you tag us in
3. Engagement data (likes, shares, comments)

This is governed by the respective platform’s privacy policies. We encourage you to review their terms before sharing.

18. Data Breach Notification

In the unlikely event of a data breach that affects your personal information, we will:

1. Notify affected users via email or other direct communication
2. Report the breach to the appropriate data protection authorities (if legally required)
3. Provide steps for you to protect your information

We are committed to maintaining transparency and minimizing any damage or inconvenience caused.

19. Do Not Track (DNT) Signals

Some browsers offer a “Do Not Track” feature. Currently, our Site does not respond to DNT signals due to the lack of uniform standards across the web. However, we respect your privacy and offer other methods to control data collection (e.g., cookie settings, opt-outs).

20. Cross-Border Transfers and Hosting

Our Site is hosted on servers that may be located outside your country. If you’re visiting from jurisdictions with differing privacy laws, please note:

1. Your data may be transferred to and stored in India or other jurisdictions.
2. We ensure that adequate protection (such as contractual clauses or data agreements) is in place when required.

21. Analytics and Behavioral Advertising

We may use tools such as:

1. Google Analytics
2. Meta Pixel (Facebook)
3. Instagram Shopping Insights
4. Hotjar or similar UX trackers

These help us understand user behavior, optimize user experience, and deliver targeted ads. You can opt out of some advertising services via:

1. Google Ad Settings
2. Facebook Ad Preferences

22. Third-Party Payment Processors

We use trusted providers like Razorpay, Stripe, or PayPal to process transactions. These platforms handle your card and banking data securely, in compliance with PCI-DSS standards. AARU does not store your full payment information on our servers.

23. Accessibility

AARU is committed to making our website accessible to all users, including those with disabilities. If you encounter issues accessing this Privacy Policy or any part of our website, please contact us, and we’ll be happy to provide alternatives.

24. Governing Law

This Privacy Policy is governed by the laws of India or the Gujrat State Law. Any disputes arising under this policy will be subject to the jurisdiction of the courts in Surat, Gujarat.

25. Consent

By using our Site, creating an account, or providing your information, you consent to this Privacy Policy. You may withdraw your consent at any time by contacting us, subject to legal and contractual restrictions.

26. Contact Information

If you have any questions, complaints, or wish to exercise your rights under this policy, please contact:

27. Mobile App Privacy (AARU Diamond Jewellery App)

This section applies specifically to the AARU Diamond Jewellery mobile application (the “App”) available via the Apple App Store and Google Play Store. The App may access, collect, and use your data in ways similar to our website, with additional permissions and functions required for mobile platforms.

27.1. Information Collected via App

In addition to the personal data collected through our website, the App may also collect:

1. Device Information: Operating system, model, device ID
2. Push Notification Token: To send alerts about orders, offers, or updates
3. App Usage Data: Screens viewed, session time, crash logs (via tools like Firebase or Sentry)
4. Location Data: If you enable location services, this may be used to personalize content or offers (optional)

We will only collect location or camera access data with your explicit permission via in-app prompts.

27.2. Permissions

Depending on your device and settings, the App may request access to:

1. Camera (for AR try-on, photo sharing, or QR scanning)
2. Photo Library (for uploading content or UGC)
3. Push Notifications (for updates, offers, and order status)
4. Location (optional, for store locators or local offers)

You can manage or revoke these permissions in your device’s privacy or settings menu at any time.

27.3. Third-Party SDKs

We may integrate third-party SDKs (Software Development Kits) into the App for:

1. Analytics (e.g., Google Firebase, Mixpanel)
2. Crash Reporting (e.g., Sentry, Crashlytics)
3. Payment Processing (e.g., Razorpay, Stripe)
4. Marketing (e.g., OneSignal, MoEngage)

These third parties may collect data governed by their own privacy policies. We choose partners that are reputable and privacy-conscious.

27.4. App Store & Account Linking

• The App may allow you to sign in using third-party accounts (e.g., Apple ID, Google).
• We do not access your full third-party credentials—only the necessary account identifier and email address if permission is granted.

27.5. Data Storage & Security

All data collected through the App is encrypted and transmitted securely. We use secure backend systems and cloud storage, ensuring your data is protected both in transit and at rest.

27.6. Updates to the App

The Privacy Policy may be updated when new features are introduced in the App. Users will be notified via an in-app alert or update prompt. Continued use of the App after updates indicates consent to the revised policy.

28. Opt-Out and Uninstallation

You may stop data collection by:

1. Uninstalling the App from your device
2. Disabling permissions in your device settings
3. Contacting us to delete your App account and data, if applicable

29. Contact Information

1. If you have any questions, complaints, or wish to exercise your rights under this policy, please contact:
2. AARU Diamond Jewellery
3. 📧 Email: supprot@tanvieternals.com
4. 📞 Phone: +91 78749 12000
5. 📍 Address: FIRST FLOOR, GALA NO. 2,3,4 AND 5, SY.NO 402/1&2 SUB PLOT-1, JARIWALA COMPOUND,VASTA DEVDI ROAD, Katargam, Surat, Surat, Gujarat, 395004
6. 🌐 Website: https://aaru.one